Automaker Insights

With massive demand and long lead times, Xiaomi is turning up the pressure on rivals in pricing, production, and positioning.

President Ma Donghui takes control of product, supply, and sales as the company prepares new EV releases.

Blending tech innovation and branding savvy, Xiaomi’s second EV taps into narrative economics to notch early success.

The founder has shrugged off tariffs, geopolitical scrutiny, and the US pivot from clean energy.

Loaded with three Turing chips, Xpeng says the G7 packs nearly nine times the computing power of a standard dual Orin X configuration.

The EV maker projects a recovery, but with a steep deficit and mounting competition, hitting its 50,000-unit monthly target is key.

Discounts of up to 34% add to pressure that could squeeze out weaker players.

Chen Guang joins Xiaomi to strengthen its assisted driving push as the company works to catch up with China’s leading EV players.